THE WORK
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27 campaigns that had to cross a market.
Global brands into Japan, Japanese ideas outward, and the judgment calls that made each one land.
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Uber Taxi: The Sixth SenseUber · 2026Uber Taxi: 101st Proposal?Uber · 2026Uber Eats: This and ThatUber Eats · 2026PSO2: New Genesis × ZUTOMAYOSEGA · 2021Uber Eats: BaseballUber Eats · 2026Uber Taxi: SuperpowerUber · 2024–2025TikTok Creative LabTikTok · 2019–2021TikTok for BusinessTikTok · 2019–2021Uber Eats: In-Store PriceUber Eats · 2026Cartier Tokyo LabCartier · 2022Cartier Innovation ProjectsCartier · 2023Pirates of the CaribbeanDisney · 2017University of FarmersFarmers Insurance · 2010sDoctor StrangeMarvel / Disney · 2016Star Wars: The Last Jedi at NYCCLucasfilm / Disney · 2017Uber Eats: GuuUber Eats · 2025Honda HR-V LaunchAmerican Honda · 2014Farmers Smart HubFarmers Insurance · 2014Honda Civic: One More Thing to Love About TodayAmerican Honda · 2014T-Mobile Experience StoresT-Mobile · 2012–2018Yahoo! Bus Stop DerbyYahoo! · 2011Xbox: More TogetherMicrosoft / Xbox · 2019Call of Duty: There's a Soldier in All of UsActivision · 2010GE: Performance MachineGeneral Electric · 2012adidas: New Arrivalsadidas · 2017adidas: All In on Personalizationadidas · 2018Degree Men: Masters of MovementDegree Men (Unilever) · 2012