© 2026 NodeMode · Japan / Global
Brands worked with: adidas, Cartier, Omnicom, Honda, Sony, Hakuhodo, T-Mobile, TBWA\Chiat\Day, Uber, Special, Microsoft, Toyota, Disney, dentsu, TikTok, Marvel, Activision, Nissan, Nike, Gatorade, L'Oréal, AKQA, WPP, Publicis
Make yourdifference matterin a new market.
Creative strategy and leadership for global brands entering Japan and Japanese brands expanding abroad. A new market will ask you to change a hundred things. We help you pick the right ones, so people there meet the brand you actually are, and want it.
03 / Where are you starting from?
Entering Japan? Rebuilding there? Going outward?
NodeMode finds where strategy, product, and creative break between markets: then rebuilds them, senior-led, with the team the problem needs.
Discuss a project →
04 / Proof and contact
Cannes Lions · Effie Gold · Spikes Asia · One Show · Clio · Webby · Recognition →
Founded by Norio Ichikawa.Tokyo-born, West Coast-raised,native in both.