An experienced creative lead, inside the work.
A pitch is approaching. A campaign has too many competing directions. Or your team needs someone who can judge the work and explain the decision to the client. Senior creative support is most useful at the point where a decision has to be made.
NodeMode gives brands and agencies direct access to Norio Ichikawa for creative direction and advisory. The engagement can focus on a single brief or continue alongside your team, with English and Japanese discussions handled directly.
Discuss a projectWhat we can work on
- Campaign review
- Assess the work against the business problem and audience. Identify what holds up, what needs rebuilding, and what the next creative round needs to solve.
- Pitch development
- Sharpen the strategic argument, develop creative routes, and shape the presentation so the client can understand and judge the idea.
- Ongoing creative direction
- Work alongside internal or agency teams on briefs, creative reviews, and production decisions. Agree the responsibilities and level of involvement around the project.
- A sounding board for marketing leaders
- Support CMOs and senior marketers with agency briefs, campaign decisions, and internal alignment, including conversations between Japanese and international teams.
Norio's experience
Selected work includes projects at previous agencies and companies. Each case study explains the role and credits.
Before we start
- Can you join an existing team?
- Yes. The role can sit alongside your creative and strategy leads or fill a specific gap. We agree who owns the decisions, which meetings matter, and what the team needs delivered before work starts.
- Is this a project or a retainer?
- Both are possible. A defined review or pitch can be scoped as a project. Ongoing advisory or creative direction can run as a retainer, with the scope and availability agreed around your needs.
Start with the brief you have.
Describe the brief, the team, and the decision or deadline you need help with.
Discuss a project More about Norio Ichikawa